It‚Äôs been a busy year for our domain name business. We‚Äôve introduced our Premium Domains service, dropped our prices, built a more transparent billing structure and made many of our domain name features ‚Äì including DNS and WHOIS Privacy ‚Äì completely free.
Today, we‚Äôre adding another big announcement to the pile: we‚Äôre going to share over $1 million in revenues with resellers over the next 12 months. We‚Äôll be doing this through our Parked Pages and Expired Domains programs, both of which are designed to help our resellers make more money from unused and expiring domain names.
Under the terms of both these programs, we split all net advertising revenue 50-50 with our resellers. And if, at a later date, we sell one of these names through our Premium Domains service, we‚Äôll share 10% of net revenue with the original reseller as well.
So why did we decide to do this? After all, we could have simply kept the money; in fact, many registrars do. Our philosophy, though, is a little different ‚Äì we think customers should be rewarded for choosing to sell and register names with Tucows. One million dollars, we think, is one very nice way to say “thank you.”
You can read our full announcement here.