TUCOWS ARTICLE

Spotlight on The Permutator

The Permutator can help you to pick out keywords that are effective and now it's in the Shareware Spotlight. Check it out.
Published: Jun 13, 2006
Author: Michael E, Callahan
Related OS: Windows
Shareware Spotlight

In The Spotlight: The Permutator

by David Hamel of Boxer Software


Pay-per-click advertising services such as Google Adwords and YahooSearch Marketing can provide advertisers with thousands of highly targetedleads on a weekly or even a daily basis. What better time to display an adfor your product or service than the moment a customer enters a relevantphrase into a search engine? Life is bliss. Or it would be, if a dozenother advertisers weren't also bidding on the same search phrase, therebydriving up the cost you must pay for each click of your ad.

Enter The Permutator. This clever tool from Boxer Software helpsonline advertisers to develop large keyword phrase lists in just minutes.By using large lists of less frequently used phrases, advertisers canreduce the amount they pay per click, while still generating significanttraffic.

The Permutator doesn't suggest new keywords for you; you knowyour product better than anyone, and other tools already exist to stimulatekeyword brainstorming. Rather, this tool creates all possible permutationsfrom your input keyword lists. Hundreds—even thousands—of keywordphrases. An example will help to illustrate the process:

Imagine that you run an online antique store that sells old advertisingsigns. You might fill the first keyword list, List A, with the followingwords:

  • old
  • vintage
  • antique
  • classic

List B might contain these words:

  • ad
  • advertising
  • tin
  • glass
  • steel
  • metal
  • porcelain
  • enamel

And finally, List C might contain:

  • sign
  • signs
  • poster
  • posters

From these 16 keywords, The Permutator will generate 128 keywordsphrases, and it will do so in just seconds. The generated phrase list willbe of the form:

  • antique ad poster
  • antique ad posters
  • antique ad sign
  • antique ad signs
  • antique advertising poster
  • antique advertising posters
  • antique advertising sign
  • antique advertising signs
  • and so on...

The output list can then be copied to the clipboard—or exported toa file in CSV format—for later user with various online advertisingservices. Additonal options allow for creating phrases enclosed in doublequotes or square brackets. You can also save your project to disk so thatit will be easy to refine later on.

The Permutator includes several built-in tools to help youdevelop your keyword lists, compose your ads, and to analyze the results.The Typo Tool automatically generates common typos for a givenkeyword. The Ad Editor allows you to compose ad text offline, whileenforcing the line length limits of the most common ad services. TheROI Calculator allows you to calculate the return on investment foryour campaigns, as well as other online advertising metrics.

If you're managing a pay-per-click advertising campaign, or consideringgetting started, you'll save yourself time, effort and—mostimportantly—dollars by using The Permutator.


About The Author

David Hamel created Boxer Software in 1991. The DOS version of Boxer wasreleased in 1991 and quickly gained a loyal following among users aroundthe world. Since then, the Boxer Text Editors have been enthusiasticallyreviewed by numerous computer magazines and journals. Boxer Softwarespecializes in the development of productivity software for PCs, with anemphasis on text editing and text processing. Other products by the companyinclude: Boxer for Windows, Text Monkey PRO, The Permutator, and the FileAppend and Split Tool. Boxer Software products have been licensed tocustomers in more than 70 countries on six continents, and to dozens ofFortune 500 companies.



Here at Tucows we want to continue to feature some of the bestprograms in the Shareware Spotlight. If you're a software author andwould like to find out about having your product considered for theShareware Spotlight, first make sure your current version is on, or hasbeen submitted to, Tucows. Then, you can contact the editorial divisionby sending an inquiry via email by clicking HERE.We'll get back to you as quickly as possible. Thank you. - Editor


About Michael E, Callahan

Michael E. Callahan, known around the world by the trademarked name Dr. File Finder, is regarded as the world's leading expert on shareware. Dr. File Finder works with software programs and developers full-time, and in the average year he evaluates 10,000 programs. Since 1982 he has evaluated over 250,000 software and hardware products. Mr. Callahan began evaluating software online in 1982 and no one has been at it longer. He currently works doing online PR and marketing for software companies, and is the Senior Content Producer for Butterscotch.Com.

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