Announcing butterscotch.com!
One of the major problems with software download sites is that they speak to a certain type of user. Specifically, the type of user that goes looking for software.
Butterscotch.com is our way of bridging the gap and bringing a new type of user to the software that you work so hard to create.
| Published: | Dec 1, 2008 | |||
| Author: | Andrew Moore-Crispin | |||
One of the major problems with software download sites is that they speak to a certain type of user. Specifically, the type of user that goes looking for software.
Butterscotch.com is our way of bridging the gap and bringing a new type of user to the software that you work so hard to create. Butterscotch.com is TechTV meets HGTV on the Internet. We engage soccer moms and hockey dads, students, teachers, grandmas and, well, you get the picture. We specialize in content for tech lovers that think existing technology content is too techie. We don't neglect the tech enthusiasts, but they're not who we're speaking to directly. The enthusiasts already know how to find you (hint: through Tucows.com).
We engage a whole new type of computer user: The type of user that knows there's a way to edit that vacation video, crop and remove red-eye from that picture, get rid of spyware and malware, automate computer tasks and so on but who might not find the best software tools to do it without us.
With a computer on just about every desk and in every den in the developed world, it's a ripe market.
Our soft, sticky technology content combined with the >40,000 strong software library of Tucows.com will open our visitors' eyes to a world of software possibilities and will keep them coming back for more.
Did you know that women accounted for 57 per cent of technology purchases in 2005, according to CEA Research? Or that women are involved in about 75 percent of technology purchasing decisions? Or that they spend more than $55 billion a year on technology products?
We help this underserved market segment to understand the technology they have, buy the software and technology they need and keep watch for what's coming soon.
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