Banter Self Help Selected by Tucows Inc. to Provide Fast, Accurate, Online Customer Self-service

SAN FRANCISCO — Banter, a leading provider of natural language automation technologies, today announced that Tucows Inc. (OTCBB: TCOW), a leading provider of wholesale domain name registrations, has selected Banter Self Help to enable automatic replies to customer questions from Tucows Web sites, significantly improving customer service and satisfaction. Tucows Inc. has used another Banter application – Banter Reply – since early 2001 to improve the speed and accuracy of e-mail responses to customers and end-users. With the addition of Banter Self Help, Tucows will now share a single cross-channel knowledge base that is accessible by both customers and support staff.

Banter Reply and Self Help are both powered by Banter’s Relationship Modeling Engine (RME), the industry standard in natural language automation, enabling the applications to share a common knowledge base that delivers fast, accurate, and consistent answers across support channels. Unlike other offerings, Banter Self Help actually increases in accuracy over time, through its unique, real-time learning engine.

“Tucows’ customers are technically savvy and – working in the fast-paced and competitive Internet industry – need quick and accurate answers to their domain registration questions. Our customers are not looking for a simple keyword search which typically provides a generic answer,” said Elliot Noss, Tucows President and CEO. “Our customers ask complex questions requiring specific information and Banter Self Help will help them get the right answers fast.”

“Banter Self Help is unique in that not only does it understand free-form questions, but it also gets smarter from every interaction,” said Tom Aden, President and CEO of Banter. “By adding Self Help to their existing Reply installation, Tucows has provided us with further validation that in today’s economy, a cross-channel, real-time learning approach to customer support is a true competitive differentiator.”

About Banter

Banter Inc. builds intelligent technologies to automate everyday communication. Powered by a unique, real-time adaptive engine, Banter’s solutions address critical needs in managing information flows and customer relationships including applications for e-mail, on-line self-help, content management and business process automation. Based in San Francisco, Banter has offices in New York, Boston and Israel and is backed by Mayfield Fund, Lucent Venture Partners Inc. and others. Banter’s customers range from members of the Fortune 500 to emerging companies and include such global entities as ABN AMRO America, VeriSign, and Wells Fargo Bank. In addition Banter partners with software leaders Peregrine, Siebel, Avaya and others. For more information about how Banter can help your business, please visit the company’s website at or call toll free 1-877-992-2683.

For more information:
Keith Kamisugi
Niehaus Ryan Wong PR (for Banter)

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