Presentation Outlines Namespaces and Revenue Models
TORONTO, May 4 – Tucows Inc. (NYSE AMEX: TCX, TSX:TC), through its wholesale reseller services group OpenSRS, will present a seminar at Web 2.0 Expo San Francisco on Tuesday, May 4, 2010 at 11:10 A.M. (PDT), that will encourage providers of web-based, online publishing and presence services to consider domain names as part of their approach to namespaces.
In a presentation entitled, “My Name is URL-Namespaces & Revenue Models,” Ken Schafer, Executive Vice President of Products, Tucows Inc., will discuss the opportunity companies have to enhance the user experience and generate significant revenue by offering a domain name, or web address, as an option with any service that helps users establish a presence online. Prior to joining Tucows in 2006, Schafer spent 12 years developing new Internet strategies for dozens of companies, including Sony Music Canada.
“Service providers need to think a little bit more about the web addresses they give their end users,” said Schafer. “Right now they tend to think of it as an afterthought or maybe as a marketing tool. One thing that they’re really missing is the fact that those web addresses could be a real revenue opportunity.”
Schafer explains that Web 2.0 companies don’t have to choose between delivering a great user experience and generating revenue. “We all know that for Web 2.0 companies, revenue models can really be elusive at times,” Schafer said. “This is something that people can be really excited about bringing to their businesses. It’s an opportunity for them to quickly integrate a new revenue stream and for their customers to share information more easily and to build online identities.”
This marks the first time that OpenSRS is sponsoring and attending Web 2.0 Expo San Francisco.
Tucows is a global Internet services company. OpenSRS manages over 10 million domain names and millions of email boxes through a reseller network of over 10,000 web hosts and ISPs. Hover is the easiest way for individuals and small businesses to manage their domain names and email addresses. YummyNames owns premium domain names that generate revenue through advertising or resale. Butterscotch.com is an online video network building on the foundation of Tucows.com. More information can be found at http://tucowsinc.com.
About Web 2.0 Expo
Web 2.0 Expo, co-produced by O’Reilly Media, Inc. and UBM TechWeb, showcases the latest Web 2.0 business models, development paradigms and design strategies for the builders of the next-generation Web. This annual multi-track conference brings together people, ideas, connections, contacts, products, and companies to foster stronger Web 2.0 communities. Web 2.0 Expo events occur in San Francisco and New York and feature influential keynotes and speakers, detailed workshops, a Launch Pad start-up program, an Expo show floor, a Web2Open unconference and rich networking events. For more information, please visit: http://www.web2expo.com.
TUCOWS is a registered trademark of Tucows Inc. or its subsidiaries. All other trademarks and service marks are the properties of their respective owners.
Web 2.0 Expo
Seminar: My Name is URL – Namespaces & Revenue Models
For further information: Le Quan Truong, Director of Marketing, OpenSRS, Tel: (416) 575-9382, firstname.lastname@example.org