By filling in the blanks, you create a homepage, a product catalog, and a shopping cart on your Windows PC. The software then uploads your store to the the Web hosting account of your choice. It accepts payments by PayPal, offline credit card processing, and online credit card processing through Authorize.net, Linkpoint, and PaySystems. When an order comes in you are notified by e-mail and by an optional text message to your cell phone. You can also receive orders directly to your fax machine. With the click of a button, you download your orders and print packing lists. You can also export your order data to Excel. You can also use the software to create a CD catalog of your products that you can distribute directly to your customers.

Download does not include serial number, which you must purchase before your store is uploaded. Without a serial number you can still build and preview your store.