Runs on your own PC - you're in full control. It can reply to incoming mail saying you're away. It can send automatic personalized follow-ups and newsletters. The WYSIWYG editor makes it easy to create a great-looking messages and it sends messages REAL fast! We tried really hard to create a very simple and intuitive user interface. Our customers tell us we've done a good job!
You can create both plain-text and HTML messages containing colors and graphics using the very powerful WYSIWYG editor without knowing the least bit about HTML. Messages can be personalized with recipient's name.
The application runs on your own Windows-compatible machine giving you the full control. It can connect to the Internet and disconnect if it's necessary. There are no monthly fees involved and no third-party ads are added to your mailings. And what is most important, nobody else has access to email addresses of your customers.