The Internet advertising industry has several major problems that need to be fixed immediately.
Google might be a company at which it is easy to point fingers, but there are other smaller ad serving companies that have the same problems. The most daunting and most discussed one of these problems is click fraud. The other major problems include the lack of power given to advertisers, the lack of power given to publishers, the underpayment of publishers, and the uneconomical way in which prices are allocated. Some ad serving companies don't have all of these problems, but where any of them exist, they need to be expunged. We are developing a solution that will attempt to solve these problems. In doing so, we may create new problems, but where progress is involved, new problems are better than old problems. If you are interested in taking part in the Madhens beta program, register now.