TORONTO, Oct. 20, 2015 — Irrepressibly cute cellphone and Internet service provider, Ting, a division of Tucows Inc. (NASDAQ:TCX) (TSX:TC), is once again trading coffee for consideration.
In 2013, the upstart handed out thousands of $5 Starbucks gift cards to anyone who calculated how much they would save by switching to Ting. At that time, people generally had to buy a new phone to join Ting and were calculating whether the monthly savings more than covered the upfront cost.
Now Ting, at over 170,000 subscribers and growing fast, has a new offering. They have added service on a GSM network, which means most phones, including the vast majority on AT&T, can be unlocked and brought to Ting simply by popping in a Ting GSM SIM card.
If people can bring their phone to Ting, then Ting believes they will.
So, for the next three days, ending at midnight on Thursday, October 22, AT&T customers are invited to check their active phones, one per customer, at ting.com/byod_coffee to see if they are Ting compatible. For each phone checked, whether they prove to be compatible, Ting will provide a unique promo code worth $5 at any Starbucks location.
“If you can bring your phone to Ting, the calculation gets very simple. You are going to have a better customer experience and you are likely going to spend less,” explained Michael Goldstein, Ting VP of Sales and Marketing. “But sometime people need a more immediate incentive to take that first step. Until a better incentive comes along, we’re going to stick with coffee.”
Tucows is a provider of network access, domain names and other Internet services. Ting (https://ting.com) delivers mobile phone service and fixed Internet access with outstanding customer support. OpenSRS (http://opensrs.com) manages over fourteen million domain names and millions of value-added services through a global reseller network of over 13,000 web hosts and ISPs. Hover (http://hover.com) makes it easy for individuals and small businesses to manage their domain names and email addresses. More information can be found on Tucows’ corporate website (http://tucows.com).