Tucows’ Software Authors to Benefit From New Cost-Efficient Promotion Options
TORONTO, CANADA, November 18, 2002 – Tucows Inc. (OTCBB: TCOW), a leading provider of outsourced Internet services with more than 30,000 software titles in libraries located around the world, today announced the general availability of its Author Resource Center version 4.0 (ARC v4.0). ARC provides software developers worldwide with the tools to both manage and promote their software available on the Tucows web site. ARC v4.0, designed in direct response to the changing needs of Tucows’ software authors, includes a new pay-per-click pricing model and more opportunities for promotion.
The pay-per-click pricing replaces Tucows’ original flat fee structure. Pay-per-click pricing provides authors with a better return on their marketing investment because it is performance based: Authors only pay for the click-through traffic generated. As always, listings are free, but the new program provides authors with the additional option to bid on their software’s positioning in the category listings. For example, the authors of a new anti-spam program can choose to pay to have their program at the top of the list of titles in the anti-spam category.
ARC v4.0 also incorporates a completely redesigned Ratings Guide and report that were created after consultation with the independent software authors’ community and the Association of Shareware Professionals. All subscribed authors receive a breakdown on the scoring of their software as part of their ARC subscription. This provides valuable feedback that makes it easier for authors to make improvements to their own products. Tucows is the only major shareware site with a full-time staff rating and reviewing software.
“Tucows.com is a powerful distribution and promotional vehicle for the independent software and shareware community,” said Dr. Nicholas Longo of CoffeeCup Software Inc. “With new promotion options and pay-per-click pricing, my firm can choose the paid options that best meet our objectives and budget.”
For further information on ARC v4.0, please contact 1-800-371-6992, or visit: http://author.tucows.com
Tucows Inc. is a leading provider of outsourced Internet services to ISPs and web hosting companies worldwide. An ICANN-accredited registrar, Tucows provides outsourced domain name registrations for generic and country code top-level domains (TLDs), plus digital certificates. Tucows also distributes software and other digital content through its integrated network of partners and offers more than 30,000 software titles in libraries located around the world. For more information, please visit: http://www.tucows.com
This news release contains, in addition to historical information, forward-looking statements that involve risks and uncertainties. These forward-looking statements may include statements regarding, among other things, the capabilities and effectiveness of Tucows ARC v4.0, the reliability of ARC v4.0 and the benefits, including cost-savings, of ARC v4.0 for Tucows’ customers. Such statements are based on management’s current expectations and are subject to a number of uncertainties and risks that could cause actual results to differ materially from those described in the forward-looking statements. More information about potential factors that could affect Tucows is included in the Risk Factors sections of Tucows’ filings with the Securities and Exchange Commission. All forward-looking statements included in this document are based on information available to Tucows as of the date of this document, and Tucows assumes no obligation to update such forward-looking statements.
TUCOWS is a registered trademark of Tucows Inc. or its subsidiaries. All other trademarks and service marks are the properties of their respective owners.