How’s this for a radical idea: Charge less for each domain, then add more services and features and then fully explain where every penny of each transaction goes. It sounds crazy, but that’s exactly what we’re doing starting today.
Historically at Tucows, we‚Äôve listed two separate fees for each domain name transaction: the domain price charged by Tucows and the ICANN fee charged in addition to the price. Starting on August 25 we‚Äôll list three line items for each new purchase, renewal or transfer: the price we‚Äôre charged by the registry, the ICANN fee, and a management fee Tucows charges on each sale.
You won‚Äôt be able to see the management fee as a separate line item in your accounts until August 25, but we‚Äôve already implemented the new pricing structure behind the scenes. Effective today our prices are based on this new management fee model. Our new base price for a .COM name, for example, has dropped from $10.05 to $9.20:
Here’s how that price breaks down:
- Cost of a .COM domain name, charged by the registry to Tucows: $6.00
- ICANN fee: $0.20
- Tucows management fee: $3.00
.com, .net, .org, .info and .biz all get this cost breakdown treatment and a price drop.
As a customer, what do you get with this management fee? Quite a bit:
- Free Name Suggestion Tool powered by DomainsBot
- 50% of net domain parking revenue
- The ability to sell any of hundreds of thousands of premium domain names
- Access to a library of APIs and web-based tools for provisioning and management of domains
- Technical support.
And starting on September 1st we’ll be adding even more value with:
- Free WHOIS Privacy
- Free Managed DNS
We’re sure you’ll agree that this new pricing structure provides much more clarity into where your money goes when a domain is purchased through Tucows.