New video website offers consumers entertaining video to demystify technology and the Internet
Toronto, November 3, 2008 – Tucows Inc., (AMEX:TCX, TSX:TC) a global Internet services company, announced today the launch of butterscotch.com, a new online video network that offers educational and user-friendly instructional shows designed to demystify technology for the average technology consumer. The website’s Fall lineup features a range of handy tutorials and TV-like shows aimed at making technology fun and easy to understand. Hosted by tech veterans Amber MacArthur, Andy Walker, Sean Carruthers, and Molly MacDonald, butterscotch.com aims to be the HGTV of the technology industry.
Butterscotch.com’s technology video content helps consumers understand and use products, services and software they may otherwise find too techie. The site launches with 35 video tutorials, with plans to reach 500 clips by next spring, featuring tech tips, tricks and “how-to’s” for the non-sophisticated technology consumer. It will also publish mutli-episode tutorial specials that will examine a range of topics such as “Facebook for Grownups,” and “Flickr for the Frightened.” Visitors can also view a news show that features the Internet’s best viral videos, called the “A-List,” “Miss-Download,” a show that highlights the best file downloads on the Internet, and “Lab Rats,” a wacky, tech advice show that already enjoys 150,000 weekly downloads.
Butterscotch.com adds a new dimension to Tucows.com, one of the oldest and most respected software download sites on the web. It further illustrates the company’s goal to provide simple, useful services that help people unlock the power of the Internet.
In addition to consumers, marketers at technology companies and retail outlets can use butterscotch.com content to help their own customers better understand the products they are offering, ultimately providing an overall improved customer experience.
Butterscotch.com offers unique opportunities for marketers including in-video advertising, private-labeled shows, syndication and product placement. More information is available at http://www.butterscotch.com/advertise.html.
“We’re proud of butterscotch.com’s Fall lineup of technology shows and look forward to adding more content that will wow and educate viewers about technology, ” said Andy Walker, General Manager, butterscotch.com. “We’ve expanded on what Tucows.com is all about and continue to provide fantastic content to help consumers fully enjoy the benefits of technology and how it fits into their every-day lives.”
Tucows is a global Internet services company.
OpenSRS manages over 8 million domain names and millions of email boxes through a reseller network of over 9,000 web hosts and ISPs. Our Retail group sells services directly to consumers and small businesses through Domain Direct, It‚Äôs Your Domain and NetIdentity. YummyNames owns premium domain names that generate revenue through advertising or resale. Butterscotch.com is an online video network building on the foundation of Tucows.com.
More information can be found at http://tucowsinc.com.