Head of Marketing, Ting Internet
According to CCG Consulting, household broadband usage in the US is growing by about 21% every year. Meanwhile, in most of the country, we continue to push all that data through networks built decades ago to deliver telephone calls and back-to-back episodes of Happy Days and Laverne & Shirley.
Enter Ting, an upstart mobile and Internet service provider, part of Tucows (NASDAQ:TCX, TSX:TC), a public company that has been making the Internet better since 1993. We are investing millions in fiber-to-the-home (FTTH) networks and partnering with progressive towns across the country to change what people expect from their Internet service and their Internet service provider. We offer crazy fast symmetrical Gigabit fiber Internet. That is leaps and bounds beyond anything cable companies or telcos can deliver. We are gobbling up market share in Virginia, North Carolina, Maryland, Colorado and Idaho. Customers are loving the speed and the customer support and they are telling their friends. And we are talking to new towns around the country every day.
About the Opportunity:
We need a brand-building, team-building, story-telling, awareness-generating, technology-explaining, lead-gathering, data-leveraging, growth-marketing boss. We need programs that work on a human level, moving prospects from awareness to consideration to “I need that!” We also need to test, track and optimize those programs so we can identify the ones that work and scale them across the country.
We need someone who will understand and love the customer and then advocate for that customer in every decision we make.
We need someone who will nurture strong relationships across the company – from product management to customer support to network construction to field operations – so that our efforts to acquire customers are in lock step with our efforts to serve and support those customers.
We love the idea of rescuing someone from a less life-affirming corporate environment or a less ambitious business. We need someone who wants to take on industry giants. We have a company, a brand and a service that you can be proud of every day. We have a job that you will love.
A bit about you:
- Minimum 15 years of experience growing consumer businesses.
- Success in a central/local (or hub and spoke or franchise) model.
- Proven people management (to lead a team >12 and growing).
- Comfort understanding and explaining consumer technology.
- Innate customer empathy.
- A long history of big ideas and spectacular failures.
- Seasoned data and analysis skills.
- Strength in implementing systems and processes (budgeting, planning, tracking, training…) that can scale.
We believe diversity drives innovation. We are committed to inclusion across race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. We celebrate multiple approaches, and diverse points of view that drive us forward every day